Early Color
These were some of Ruth’s first 35-mm photographs shot with Kodachrome. By the early 1950s, magazines were beginning to use color photographs in more spreads. When the editor of Ladies’ Home Journal contacted Ruth in 1950 to say that they were looking for “undiscovered American beauties,” she responded that she had shot “exactly what he was looking for; I had not only photographed a beautiful girl who was not a model, but she was doing something that all his women readers could identify with.” This was the photograph of Geraldine Dent, below, the first 35-mm color photograph to appear on the cover of a popular magazine.
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- Coca-Cola, NYC, early 1950s
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- Hats & Caps, NYC, early 1950s
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- Magazine stand, NYC, early 1950s
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- Nedicks stand, NYC, early 1950s
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- Geraldine Dent at the vegetable market, NYC, early 1950s
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- Times Square billboards, NYC, early 1950s
